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Meet the New Generation of Clay Masks

Get clear, glowing skin with these 13 treatments.

clay masks
Ohlamour StudioStocksy

Before there were placenta-spiked sheet masks and at-home LED light machines, there was the humble clay mask. It majorly detoxified your pores, treating your breakouts and evening out pigmentation. Now we’re seeing a whole new wave of super-charged formulas. Whether it’s special blends of clay, plussed with acids, or combined with gently cleansing ingredients—these 13 masks are great for clearing the skin of toxins, oils, debris, and dirt when your skin is flaring up or feeling dull. Pro tip: Invest in a quality moisturizer, as clay can be drying.

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THE OG
Indian Healing Clay
Aztec Secret amazon.com

"Cult-favorite" doesn't even begin to explain the hype around this face mask. Aside from the endless Amazon reviews and YouTube's dedication to celebrating this mask, celebrities like Lili Reinhart have also spoken about its incredible benefits. Made with 100% calcium, this might be the holy grail of clay masks. It is ideal for cystic acne or severe cases, as it is very powerful.

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The Clean Choice
Herbivore Botanicals All Natural Blue Clay Spot Treatment Mask
Herbivore Botanicals amazon.com

Try this mask two different ways: as an acne spot treatment for trouble areas or all over for a full-face cleanse. It’s 100% natural, vegan, and cruelty-free, so you won't need to worry about any weird reactions or unknown ingredients if you have sensitive skin.

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The Hydrator
Mississippi Mud Facial Mask
Mary Louise Cosmetics mymarylouise.com
$32.00

Sure, the name of this bentonite, marshmallow root, and rhoussal clay mask sounds sweet. But what it does to problem, dull skin is nothing of the sort. It also has raw oats and an essential oil blend to soothe and hydrate after the detox.

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The Peel Off Wonder
Skin Rescue Purifying Mask with Red Clay
First Aid Beauty amazon.com
$29.99

This peel-off mask isn’t just fun—it also works hard to purify skin, reduce pore size, and absorb skin oils that leave you looking shiny. Mineral-based red clay calms redness caused by hyperpigmentation and improves your skin's natural texture.

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The Creamy Option
Earth Mask
Rosen Skincare rosenskincare.com
$18.00

Sensitive and dry skin will love this cream-based clay mask. Fuller’s earth clay, zinc oxide and eucalyptus oil are both super-soothing and potent. 

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The Millennial Pink One
Australian Pink Clay Porefining Face Mask
Sand & Sky amazon.com
$49.00

A ten minute treatment with this millennial pink mask doesn’t just deep clean pores—the clay is spiked with pomegranate and witch hazel to  promote cell turnover and tighten pores.

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The Limited Edition Star
Barbie x GlamGlow Limited Edition Supermud Clearing Instant Treatment Mask
GLAMGLOW sephora.com
$59.00

The packaging on this cult favorite detox mask looks different thanks to a collaboration with Barbie, but inside the jar is black gold. Kaolin clay, activated charcoal, eucalyptus leaf, and six skin-refining acids are whipped together for a treatment that majorly tingles while it dries. Using it just once a week will totally transform your skin.

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The Oily Skin Helper
Clarifying Masque and Scrub
Jacq's Organics blkgrn.com
$27.00

Delivered to you in the dry form so it stays potent, this slightly gritty mask has montmorillonite clay, dead sea salt, and activated charcoal to buff and brighten skin. Botanical peptides help deliver oxygen deep into skin, so you’ll look glowy immediately after rinsing it off.

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The Gentle Choice
The INKEY List Kaolin Mask
The INKEY List sephora.com
$6.99

Smectite and kaolin clay combine into a gentle white mask that still gives you all the deep cleansing benefits of other clay without drying out skin. It’s great for all skin types and can even be used daily to help control oil.

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The Drugstore Deal
Pure-Clay Face Mask with Charcoal
L'Oreal Paris amazon.com
$9.77

You can find this potent mask on your local beauty. The creamy formula doesn't dry like a traditional clay mask but instead leaves your skin feeling clean and hydrated.

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The Cool Guy
Cold Plunge Pore Mask
OLEHENRIKSEN sephora.com
$38.00

It’s like a cryo-facial met your favorite clay mask and had the Cold Plunge Pore Mask. Alpine willow herb and snow lotus soothe and mattify skin while the cool and bentonite and kaolin suck out all the impurities. When you add water the turquoise mask foams up into a rich later, making the removal process so easy.

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The Exfoliator
Super Volcanic Clusters Pore Clearing Clay Mousse Mask
innisfree sephora.com
$21.00

Whipped like butter, this airy mask has tiny pieces of volcanic clusters from the Jeju Islands, which unites with kaolin clay to suck excess oil and impurities out from your pores. It also gently exfoliates, so skin is instantly brighter. 

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The One That Smells Aamazing
Green Tea Clay Mask + Scrub
shopkaike.com
$20.00

Pairs perfectly with your morning matcha. It takes only three ingredients—french green clay, bentonite clay, and matcha powder—to energize and deeply cleanse skin. The matcha not only adds skin-soothing antioxidants, but also makes this mask smell amazing. 

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