A Successful Website
If you want a successful website, follow these guidelines:
1. Allowing crawlers to access and read the website.
2. Relevant content.
3. Effective keywords.
4. Optimized website.
5. Correct titles, URLs, and page descriptions.
Crawlers discover, understand, and organize internet content, so the search providers (google, yahoo, bing) can offer the person searching, the most relevant results, at the least amount of time.
Search engines understand, organized, and index a website content. Based on the content, they rank the website (or webpage) how relevant the content is. The higher the ranking, the more the website (or webpage) will be displayed on the first page.
Keywords are one or more words that people enter in the search box while looking for information on the internet. Choosing the correct keywords is essential for your web page to be found, and the keywords should appear in the web page, and in context to the content.
Website optimization is the act of correctly writing and placing the content on the web pages, the page and website navigation, the hirarchy of the web page content, the web page loading time, and more.
Each web page has an invisible information in it. This information is a code that help the search engines understand, catalog, and index the web page. It is crucial that this code is correctly written and placed on the page. Such code is the page title, meta tags, and more.
6. There are more actions that needs taken in order for a website (or a web page) to be effective.
Initial Website Audit
Titles & Meta Tags Optimization
Website Content Writing
HTML Code Cleanup & Optimization
Internal Link Structuring & Optimization
And much more